Many people view those who work in sales as, well, scum. By default, they assume that any person is sales is just trying to cheat them out of their money with sly words and flattery. The goal of the truly effective salesperson is to defy that stereotype.
1. Take a genuine concern for the customer’s needs.
Truly effective sales people are genuinely interested in what is best for the customer. They want to please the customer and help the customer to be satisfied with the purchase not only initially, but also long term.
2. Look them in the eyes.
People want to know that the salesperson they are working with not only has a genuine concern and care for their well being, but they also want someone whose body language and eye contact reveal that he/she is listening carefully to the needs of the customer. A salespersons eye contact should communicate to the customer that the salesperson is listening carefully and committing to memory the needs and desires of the customer.
An effective sales person should know their product inside and out. Nothing is more embarrassing for a salesperson than dealing with a customer who knows more about the product than the salesperson knows. It’s also important to know your competition. You should be able to thoroughly explain your product and why it is better than that of your competitors.